No matter what industry you’re in or what your business offers, a carefully planned marketing strategy is key to growing your customer base. One aspect of your plan should involve location-based marketing.
Why is targeted marketing important?
Targeting your potential customers based on location is hugely important to grow your customer base and boost your business sales. There are things you can do that are straightforward and easy to implement, and will pay dividends for your business in the long run. Here’s our four-step process for getting started:
- Monitor your sales
The first step to targeting customers based on location is doing research. If you offer different products and packages, monitor which performs best in certain countries or regions. This information can then inform any changes you make to content and the way you market to certain demographics.
- Localize your website
Does your website only speak to people in one location? Does it contain relevant information for customers in different countries or regions? Creating localized content is the next step in creating a great marketing campaign. You need to generate content that will be interesting and engaging for potential customers in each region or different. This could include changing the wording, using specific information about dates and locations, or changing your promotions.
- Concentrate on mobile
Mobile marketing is an increasingly important part of any strategy. Optimise your mobile plan to target users in different locations and you could see a boost in sales. When it comes to mobile marketing, recent research shows that over 40% of consumers feel that marketing communications they receive on mobile devices are not relevant or useful to them. With such a big market of unsatisfied customers, businesses that concentrate on their mobile marketing communications can stand out from the crowd. Targeting notifications so that they are sent at the optimum time to the optimum people is key to getting localized marketing right.
- Use Splitter
Splitter is the ultimate tool to accompany your localized marketing strategy. With just one simple link, you can direct customers to different webpages. It goes hand in hand with your new, updated, localised website to increase your customer base and boost your sales. You can find out more about how Splitter works by clicking here.