Splitter Blog

This is the final post in our QR code series. If you want to check previous posts on how to plan a QR code marketing campaign, build mobile landing pages, construct QR code ads and more, head here.

In this post I’m focusing on a tedious, but really important part of every professional QR code marketing campaign. I designed this post so you can use it as a 3 part checklist each time before publishing a QR code ad. Following this steps will make sure your QR code campaign gets out as it should and you can appropriately track its performance.

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Originally posted 2013-07-26 18:16:59.

Have you read my previous posts in the QR code series? By now, we’ve covered the planning, creation of mobile landing pages and making of a QR code itself. Last time I promised that we’ll look more into what you have to be careful of when actually placing the QR code. Where does it make sense to put it? Avoid the ridiculous QR code placement mistakes that we all see everyday by following the tips below.

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Originally posted 2013-07-25 18:14:08.

You’ve decided to use a QR code in your marketing campaign. Great! Are you new to the Splitter QR code article series? Make sure to read through some of the recent blog posts in the series: how to build a perfect mobile optimized landing page, how to quickly generate a QR code and more. Today, I am focusing on some of the aspects of the advertising material itself. How to structure your QR code ad? What are they key elements for success? Let’s dive right in!

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Originally posted 2013-06-11 12:01:31.

In my previous post in this QR code series I focused on how to make an effective mobile optimized landing page for your QR code marketing campaign. Today, I would like to talk about what’s important to consider when you first set out to actually make a QR code. This is a pretty straightforward step, but marketers often skim over it too quickly and do sometimes fatal mistakes. Don’t be one of them! Avoid the obvious mistakes by following the advice below.

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Originally posted 2013-06-03 10:44:46.

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.

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Originally posted 2013-05-16 08:57:53.

You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!

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Originally posted 2013-05-07 16:06:07.

We are happy to announce the launch of statistics integration with Google Analytics and Adobe SiteCatalyst.

With this new feature you can easily collect usage data from your Splitter splits in your existing analytics tool in real-time. Just past in a few credentials in Splitter and we will push all end-user requests to your analytics system for an easy centralized view and analysis in the system you already use and know. All statistics will of course still be available through your Splitter account.

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Originally posted 2013-04-02 12:07:52.

Gary Vaynerchuck - 5 hours straight one-one Q&A

An update from last weeks South by Southwest (SXSW 2013) interactive, or spring break for geeks, as Dennis Crowley, Co-founder of Foursquare described it in his Keynote:

SXSW is were you experience the future for a couple days, then you go home and live in the present.

For the Interative part of SXSW 2013, more than 25.000 marketers, entrepreneurs, engineers and content creators participate. And because startup darlings such as Twitter and Foursquare had their first mover traction because of the tech savvy audience, SXSW is for many startups the place of which tech startups push hard to get the attention of the crowd.

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Originally posted 2013-03-19 13:53:53.

By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

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Originally posted 2013-03-11 23:21:43.

A Blog About Actionable Marketing

What to Check Before Publishing a QR Code

Top 4 Tips for Optimal QR Code Placement

3 Proven Tips For Publishing a Perfect QR Code Ad

How to Make a QR Code in 3 Easy Steps

Splitter Introduces an Easy-to-Use City and Region Level Geotargeting Tool For Marketers

Build a Killer Landing Page for Your QR Code Marketing Campaign

How to Plan a QR Code Marketing Campaign That Doesn’t Suck

New Feature: Google Analytics and Adobe SiteCatalyst integration

Highlights From The SXSW 2013

Are You Ready for the Growth Of Smartphone and Tablet Email Consumption?