Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

Why Context Aware Targeting is Such a Big Deal?

Context aware targeting increases conversions by showing the most relevant content to users at the right time and by removing decisions (clicks) that can be made automatically on behalf of the user.

With our intelligent links and QR codes you can target your customers based on location, date and time, device type and OS – both online (on your website, in newsletters and social media updates) and offline (on print ads, stickers and other marketing material).

Have a look at the Google’s introduction video after the break or give Splitters easy-to-use solution a try now.

Google describes the following as the key features of enhanced campaigns:

• Powerful marketing tools for the multi-device world
• Smarter ads optimized for varying user contexts
• Advanced reports to measure new conversion types

Source: Enhancing AdWords for a constantly connected world

What Can You do today to join the context aware targeting revolution?

Well, we might have an idea. Try Splitter now and see if it helps you increase your conversion rates with intelligent targeting. No technical integration or knowledge required. 15-day free trial on all plans.

Originally posted 2013-02-22 09:10:48.