Millions of businesses use social media to build an online following and improve communication. Innovative business Splitter HQ is giving firms a new tool to add to their social media process – custom URLs. Using bespoke, short URLs can help boost a business’ professional image across platforms and ensure their links are instantly recognisable.
Around a third of the global population use social media platforms regularly, giving businesses an incredible opportunity to connect with customers and potential leads alike. In fact, content consumption increased by over 50% on Facebook between 2014 and 2016, highlighting just how powerful linked content can be for businesses across a range of industries.
Caitlin Williamson, Managing Director of Splitter HQ, said, “Social media has become a must for marketing teams across the country. But as digital marketing continues to rise so does the competition to get noticed and attract customers to click on their links. Using custom URLs is a simple, effective way to make sure that a brand’s identity is evident in every link. Not only does it help to project a professional image across all marketing channels but it means that avid readers and customers will automatically be able to identify content linking back to a business’ site, helping to drive traffic.”
As well as giving users an option to create custom URLS, Splitter HQ offers a range of tools that can be utilised for improving digital marketing. The key feature customers benefit from is the ability to redirect customers clicking on links based on a range of criteria, including device type, location, and time. The feature allows businesses to provide targeted, localised marketing campaigns through a single shared link. For firms with multiple locations or customer segments, it can be an invaluable tool for creating marketing links that reflect each section of their audience. With access to detailed real time analytics, the ability to create QR codes, and more, Splitter HQ can help businesses create marketing campaigns that are successful, supporting growth aims.