QR codes

Understanding QR codes and how it works can be quite confusing. However, such marketing tools are very essential in our times now when everything is technologically advanced.

To make the concept simpler, we’ll go through each step on how it works.

 

What are QR codes?

 

According to PC Mag Definition, QR code is defined as,

“A two-dimensional barcode widely used for many purposes. When scanned with a mobile tagging app in a smartphone, it can cause a Web page to download with information about a product, local event or just about anything. QR codes can capture business card data or send a text message (SMS) that generates a text response. They can also be used for mobile payments. Codes are found in newspapers, magazines, brochures and store shelves, and billboard-size codes can be scanned at a distance, because the QR app uses the phone’s camera.”

These QR codes can be seen on different products such as magazines, boxes of gadgets, and even grocery items such as shampoo, toothpaste, etc. Practically anything can get a QR code. Below is a sample of a QR code, photo credit from  PC Mag.

QR Code for ComputerLanguage.com URL

The scanner looks for four squares (arrows) and two alignment lines (yellow) that alternate black and white.

Ahh, now they look familiar, right? When you find these “small square pixel boxes”, they are QR codes. AND… they can carry a lot of information.

 

QR Codes can be comparable to a Barcode but in a more sophisticated manner since it can contain more information for a particular item, product or advertisement.

How do QR codes work?

 

As mentioned earlier, QR code is a more sophisticated version of a barcode. Obviously, we know how barcodes work. Barcodes are scanned with barcode readers or optical scanners to show an item’s name, price, or inventory on the POS (point of sale). A barcode can hold only a LIMITED number of information.

 

Now, QR codes can handle MORE INFORMATION than that. Once a QR code is scanned it can direct you to web links such as websites, schedules, résumés, or more products online. There is a need to be online when scanning the QR code. Why? Because a smartphone or a tablet is used to scan it, by taking a photo of the code.

 

For the code to be recognizable, you may need to download a QR code application for Apple or Android phones or tablets, so that the code may be translated when after taking a photo of it. These QR code scanners will translate the photo taken of the QR code based on the “squares and alignment lines” it has.

 

QR codes are essentially used as a marketing tool. It makes it accessible for companies to reach out to people, particularly those who are technologically up-to-date with the use of their devices (smartphones and tablets).

 

Splitter offers this marketing tool. It can definitely help in increasing the marketing ROI of a company. Splitter can generate clean short URLs and universal QR Codes. It can also detect and analyze the device you are using and direct you to the correct platform. Everything else can be customize to the needs of the client. Splitter makes targeting easy with its cloud base service.

 

Splitter can make a big difference in improving your marketing strategy.and increasing the conversion rates.

Originally posted 2015-02-13 15:00:04.

splitter-geotargeting-city

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

Google Analytics and Adobe SiteCatalyst Integration

We are happy to announce the launch of statistics integration with Google Analytics and Adobe SiteCatalyst.

With this new feature you can easily collect usage data from your Splitter splits in your existing analytics tool in real-time. Just past in a few credentials in Splitter and we will push all end-user requests to your analytics system for an easy centralized view and analysis in the system you already use and know. All statistics will of course still be available through your Splitter account.

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Originally posted 2013-04-02 12:07:52.

mobile_email_consumption-thumb

By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

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Originally posted 2013-03-11 23:21:43.

folder-collaboration

Now you can easily group your splits in folders and invite colleagues or co-workers to collaborate.

We have also made it much easier for you to share split details, like the short URL and the downloadable QR code, with a unique secure link that requires not login to view.

New Split Type: Platform Split

We are now introducing a simpler split type, to enable you to simply target your users based on device type like: PC, smartphone, tablet and/or Smart TV.

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Originally posted 2013-02-28 14:52:48.

Skærmbillede 2013-01-16 kl. 23.59.15

We have just released another analytics feature, which enables you to get even more insights on how your campaigns are being activated by your users. Finally, you are able to track your most performing source type.

Now you can see what kind of call-to-actions are leading traffic to your Split. We track the following call-to-actions:

  • Short URL
  • QR code
  • Custom domain
  • NFC tag

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Originally posted 2013-01-17 10:28:23.

time-a-day-analytics

Another day, another new feature! We’re happy to report that we’ve just released a brand new feature in our Analytics module – detailed Campaign Activations. Now you are able to get even more campaign insights – you can see user’s link activation for every hour of a day by zooming in on a specific date of your campaign.

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Originally posted 2012-11-26 10:00:54.

Splitter Logo

If you’re looking for a simple yet highly effective tool for improving your targeted marketing, Splitter offers just that, detecting, analysing, and enriching your user data, without end-user interaction.

 

Splitter allows you to target users based on location, time, device, and platform, enabling the set-up of intelligent links through their cloud service, without any previous technical know-how or technical integration. Whether you need smart links for newsletters or websites, Splitter will create short reusable URLs, or QR codes for print and offline advertising.

Targeting in this way shortens your sales funnel, giving you only relevant content and insights, offering a greater ROI, and increasing conversion rates. Link management and advanced targeting like this is made possible with the Splitter dashboard, where you can generate, manage, and access each of your links and splits. You can add, edit, and share folders and information with other users, as well as checking in on your analytics.

With Splitter, it doesn’t matter what kind of device your customers are using, whether it’s a mobile, tablet, or laptop, nor which operating service it runs on, as it allows you to use the same URL, QR code, or NFC chip for all, automatically redirecting users to the correct app store or website, and allowing updates at any time.

 

Have you ever tried searching for CNN in an app store? There are so many apps with CNN’s name on them, but only one of those apps is officially theirs. Since CNN made use of Splitter’s Appsplit, customers have been able to locate the official CNN app so much faster and easier than ever before. CNN is just one of the big companies already onboard, along with Canon Inc Europe and Co Ro, to name just a couple more.

 

Splitter also offers Citysplit, a feature that gives you the ability to redirect users based on their region and city location, directing content through a short URL or QR code geographically relevant to them, optimizing user experience. You can even set a default location to direct content to your users should their location not be listed. With an impressive 99.8% accuracy on country level, 90% on regional level, and 81% on city level, Citysplit ensures the right content is getting to both your customers and clients.

 

If you’re looking to create targeted marketing on a bigger scale, you could try Splitter’s Countrysplit, working just as Citysplit does, but by country rather than city or region, giving a wider spectrum for content. With detailed real-time analytics, Splitter enables you to store all of your important statistics in one convenient and accessible place, and allowing for integration with Google Analytics and Adobe SiteCatalyst. You can store your statistics in the web analytics software you are already using, enabling detailed click tracking, real-time reporting, and separate Splitter HQ analytics within Splitter’s interface.

 

With Premium, Pro, Basic, and Starter plans available, starting at as little as £45 per month, with campaigns, various splits, basic and detailed analytics, custom domains, and ongoing support, Splitter HQ is leading the way in intelligent marketing, so who will you be targeting? Start your free trial today.
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Originally posted 2016-08-04 19:37:35.