Gary Vaynerchuck - 5 hours straight one-one Q&A

An update from last weeks South by Southwest (SXSW 2013) interactive, or spring break for geeks, as Dennis Crowley, Co-founder of Foursquare described it in his Keynote:

SXSW is were you experience the future for a couple days, then you go home and live in the present.

For the Interative part of SXSW 2013, more than 25.000 marketers, entrepreneurs, engineers and content creators participate. And because startup darlings such as Twitter and Foursquare had their first mover traction because of the tech savvy audience, SXSW is for many startups the place of which tech startups push hard to get the attention of the crowd.

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Originally posted 2013-03-19 13:53:53.

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By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

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Originally posted 2013-03-11 23:21:43.

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Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

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Originally posted 2013-02-22 09:10:48.

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In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.

We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.

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Originally posted 2013-02-01 11:39:58.

This post will be kept short and sweet. Since, you are probably busy struggling to keep track of all your marketing campaigns.

So I am guessing you are reading this because of any of the below:

  • You are sick of using Short URLs that do not promote your business
  • You don’t just want a bog standard URL
  • You have. mobile app that you are struggling to communicate
  • You want to target your customers based on their location
  • you want to target your customers based on the time and date- but not lose traffic afterwards
  • you want to use an intelligent URL tool that can have several destinations
  • You are sick to the back teeth of having to wait for IT departments to help you
  • You are not all that digital savvy. You don’t have the technical knowledge.

 

If you answered yes to even just 1 of the above, then you are in the right place. Splitter HQ was formed to provide a solution to many marketing, CRM, E -commerce department’s problems. Communication.

Digital marketing is forever growing. This means targeting customers can be difficult.

Let me put this into perspective;

You have a mobile app on IOS and Android. Straight away that I going to be 2 URLs that you need to share to communicate your app. Splitter HQ found that this put customers off and sometimes the communication was confusing or looked plain awful and messy. So… What did we do? Very simply we created a Short URL that could detect the users device and then take them to the correct App Store base don their platform. Otherwise known as the Platform split. This means you can just share 1 URL instead of several.

 

A a result of this we saw that marketing the app was easier, communication improved and businesses saw a better ROI.

 

We then found that businesses wanted to do more. Digital Marketing departments wanted to target their customers base don location. So we created a Country, Region and City Split. This means you are able to have 1 URL for several cities- which then have their own unique destination. In this instance imagine you are a hotel. You have a branch in Manchester, Leeds, Liverpool and London. You could use 1 URL for them all, but it would then split off based on the users location. Yet again what did we see.. A higher ROI, easier for marketing departments to communicate and also we provided detailed analytics so departments could see the location, time, date of the users being active.

 

Now this is just a few of the features we offer. There are many more, but I said I wanted to keep it short and sweet. So sign up to our FREE trial here. Have a play around, learn the benefits we can give to you and relax. We take care of all the technical stuff and make it easy for you. Crikey.. your job is hard enough!

Originally posted 2017-02-10 17:33:45.

Splitter elevates marketing strategyMillions of businesses use social media to build an online following and improve communication. Innovative business Splitter HQ is giving firms a new tool to add to their social media process – custom URLs. Using bespoke, short URLs can help boost a business’ professional image across platforms and ensure their links are instantly recognisable.

Around a third of the global population use social media platforms regularly, giving businesses an incredible opportunity to connect with customers and potential leads alike. In fact, content consumption increased by over 50% on Facebook between 2014 and 2016, highlighting just how powerful linked content can be for businesses across a range of industries.

Caitlin Williamson, Managing Director of Splitter HQ, said, “Social media has become a must for marketing teams across the country. But as digital marketing continues to rise so does the competition to get noticed and attract customers to click on their links. Using custom URLs is a simple, effective way to make sure that a brand’s identity is evident in every link. Not only does it help to project a professional image across all marketing channels but it means that avid readers and customers will automatically be able to identify content linking back to a business’ site, helping to drive traffic.”

As well as giving users an option to create custom URLS, Splitter HQ offers a range of tools that can be utilised for improving digital marketing. The key feature customers benefit from is the ability to redirect customers clicking on links based on a range of criteria, including device type, location, and time. The feature allows businesses to provide targeted, localised marketing campaigns through a single shared link. For firms with multiple locations or customer segments, it can be an invaluable tool for creating marketing links that reflect each section of their audience. With access to detailed real time analytics, the ability to create QR codes, and more, Splitter HQ can help businesses create marketing campaigns that are successful, supporting growth aims.

Originally posted 2017-04-26 12:55:30.