You can walk into a shop near you, pick up a product and guess what.. It has a QR code on. There has been a myth that QR codes have died out. I beg to differ. For example, I used a QR code recently, I scanned my lottery ticket QR code and it told me my winning numbers. It saved me around 2 minutes of my time and gave me an almost instant reply.
When it comes to a QR code, it has to serve a purpose. There are many QR codes that serve little purpose. Make your QR code direct a customer to something they want to see. Something useful! You could direct them to an offer, discount voucher or maybe product information. Make the QR code save time for your customers.
Make the URL linked to the QR code short. The longer the URL the more dots there is in the QR code- which makes it difficult to scan. By using Splitter HQ you can easily shorten the link you want to direct a customer to, we will then create a clean looking QR code, which in return makes it easy to scan- Saving the customer time!
The issue with QR codes is that they can seem a chore. Think about it, your in the middle of shopping. Are you going to get your phone out to scan a QR code? Probably not. Therefore you need to entice the customer. Maybe put a line under the QR code. For instance; ‘Scan for product reviews’ or ‘Scan for offer’ make it worth the customers time. If scanning a QR code means saving money, customers will jump at the opportunity!
Finally, When the QR code is active, check on how customers are interacting with it. Splitter HQ plans offer real live analytics. So you can track how customers are using the QR code. The real live analytics feature enables you to see how many people scanned the QR code and where in the world they were, even what city they were in.
Don’t forget we offer a free trial period of 15 days. This gives you access to all the features. Give it a try. It will help your business save time whilst marketing effectively.
You can sign up to our monthly newsletter on the right!
Originally posted 2016-07-06 19:05:54.