By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

To underline this trend, Nielsens recent survey found that 68% of the UK smartphone users, used their device to check email within the previous 30 days.

Numbers from US smartphone users show a similar behavioral pattern, where 75% of users use their device for email.

Is your email newsletter strategy set & ready for the shift in smartphone and tablet email consumption?

At Splitter we have felt the pain ourselves and that’s what got us started to solve this problem! Our newest Platform Split is tailor made to meet this challenge.

With the Platform Split you can easily specify your specific landing pages by each device type; Desktop, Smartphone and Tablet – we will provide you with one link, for you to use as the call-to-action in your next email.

From now on, your each and every customer will be served in real-time with the correct landing page, based on her device type. This will leave your customers with a seamless and optimized experience for the specific device type they activate your email newsletter call-to-actions from.

Try it now and create your first Platform Split. Start your free trial now!

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Originally posted 2013-03-11 23:21:43.

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