November has been a busy month for Splitter. We were proud to be among the finalists at the recent Nordic Startup Award ceremony.

Moreover, we also recently had a pitch slot at J.Boyes Web and Intranet Conference in Århus. Attending conferences is a great way to meet potential partners and clients, build relevant networking connections and gain visibility. It’s the place where innovation, know-how and connections are freely shared. Read more about our experience in attending events.

All in all, great events where we had fun with the team and the others in the startup community! Below are some of our recent lessons learned.

Our Event Lessons Learned

Whether you are engaging with press, speaking at a conference, or just networking, it is known that the more you interact with potential customers and partners about your product, the more credible you become. For us, it helps us much more in validating the approach to solving our customer pain and understanding our product market fit.

For example, it was a great pleasure to give a presentation about the use of QR codes in Marketing at the monthly Mobile Monday Copenhagen meetup held at Issuu. A great event to hear thoughts and insights from other practitioners, share ideas and gain visibility of our company in the market.

The startup scene is emerging quickly in Copenhagen and we think  it’s worth paying attention to it! Many technical and design talents are building companies with an international outlook, there are many great conversations to join and talented people to meet. However, as an early stage startup we should always ask ourselves the most important question. We consider time to be the most crucial things for us, and we try to prioritize it very carefully when we pick the next events to attend.

Top 5 Things to Consider When Attending Events

Here are the 5 things you should keep in mind in your event selection process:

  1. What are we trying to achieve by attending this event?
  2. Can we gain substantial visibility to our target audience and, in the best case, have the backstage access to other speakers and influencers at the event?
  3. Will the people whom we want to meet really be at this event?
  4. Can we get a speaker or pitch slot and thus get free access to the event or conference?
  5. Do we really need to go to this event and see a new wonderful city, or are we just trying to get away from the office to clear our minds?

Conclusion

It’s hard to turn down potential great events, however sometimes it’s better to be more selective in choosing the events you really want to attend, so you can get even more value and potential benefits out of it.

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Originally posted 2012-11-29 15:00:31.

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