Social media can be your best tool in terms of generating an audience. The number of people using social media is rising reasonably quickly. For example, in 2010 there was 0.97 Bn people using social media. Only two years later in 2012, there was 1.4 Bn people and another two years later in 2014, there was 1.87 Bn people using social media. It is estimated that in 2016 there will be 2.22 Bn people using social media and the numbers are estimated to rise even further by 2019 to 2.72 Bn people.
Them statistics alone go to show why social media can be a businesses best tool if used properly. Not only is social media free to use but you can engage with social media users instantly. This is good news for businesses who are wanting to maximize their online presence and get more attention from a wider audience.
In the past, businesses faced the problem of reaching more people to generate more customers. It proved costly and there was very rarely quick results. However, that has all changed; With the use of social media, content sharing is now much easier.
Social media websites such as Twitter and Facebook have key features in helping you push your business in the online world and become recognized by people from different towns/cities and even countries! An example of one of their best features is the hashtag. For this you simply put a hashtag(s) in relation to what you are talking about and customers can then search this and find what they are looking for. Simple!
Social media positives:
* Quick to engage with customers
* Options to pay for advertising
Social Media negatives:
* Can be difficult to build a following
* Big businesses dominate social media
* Not all content will relate to customers.
Mobile phones and internet users;
This is another important thing for businesses in modern day as it is estimated that there is 3.79bn mobile phone users. This means you can target your customers via a mobile version of your website or an app in one of the stores (Apple App Store/Play Store). The sheer volume of mobile phone users means you have a relatively large base to attract followers. So making a customers experience of your business positive is really important. More and more businesses are beginning to exploit this gem; There has been a steady increase in businesses creating mobile apps and mobile versions of their websites. However, this can prove difficult for small businesses whether it’s due to money, knowing how to and many more reasons.
The number of internet users is also at a remarkable high of around 3.419 Billion internet users. That is almost half of the world! This means you have the potential for a huge number of online customers. However, due to the high amount of social media users, large businesses have also jumped on this. Which unfortunately means it can prove difficult for businesses to get noticed online without the need to pay for advertisement.
Mobile phones and internet users positives:
* Large audience
* Easy to target customers
* target users on the go
Mobile phone and internet users negatives:
* Can be hard to compete with large businesses
* Can be costly; creating a mobile version of your website is not cheap
* It can be difficult to make an impact with users.
I have only touched on these but you can see the impact that social media can have for your business. If you use social media right, you can massively reduce your advertising costs.
Splitter HQ can help businesses with social media engagement via the use of short URLs, QR codes and redirection splits. Not only does it make your business look more professional for when people start to notice what you have to offer, but it also saves your potential and/or current customers time.
You don’t need any technical knowledge in order to use Splitter HQ, we take care of the complicated bits, enabling you to create splits within minutes. Splitter HQ aims to simplify online marketing as much as possible and then put the empowerment directly into your hands. By doing this, you can directly target customers. We can also help businesses by creating redirection splits to their app or a redirection to their website based on the customers location. The location redirection also works with countries, cities and towns.
Splitter HQ is used and trusted by some big companies like, Canon Inc but we also have plans to suit Small and large businesses that are serious about improving their social media presence. I hope you take advantage of the free trial.
You can get a free trial of Splitter HQ here
Originally posted 2016-07-23 18:06:17.