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If you’re looking for a simple yet highly effective tool for improving your targeted marketing, Splitter offers just that, detecting, analysing, and enriching your user data, without end-user interaction.

 

Splitter allows you to target users based on location, time, device, and platform, enabling the set-up of intelligent links through their cloud service, without any previous technical know-how or technical integration. Whether you need smart links for newsletters or websites, Splitter will create short reusable URLs, or QR codes for print and offline advertising.

Targeting in this way shortens your sales funnel, giving you only relevant content and insights, offering a greater ROI, and increasing conversion rates. Link management and advanced targeting like this is made possible with the Splitter dashboard, where you can generate, manage, and access each of your links and splits. You can add, edit, and share folders and information with other users, as well as checking in on your analytics.

With Splitter, it doesn’t matter what kind of device your customers are using, whether it’s a mobile, tablet, or laptop, nor which operating service it runs on, as it allows you to use the same URL, QR code, or NFC chip for all, automatically redirecting users to the correct app store or website, and allowing updates at any time.

 

Have you ever tried searching for CNN in an app store? There are so many apps with CNN’s name on them, but only one of those apps is officially theirs. Since CNN made use of Splitter’s Appsplit, customers have been able to locate the official CNN app so much faster and easier than ever before. CNN is just one of the big companies already onboard, along with Canon Inc Europe and Co Ro, to name just a couple more.

 

Splitter also offers Citysplit, a feature that gives you the ability to redirect users based on their region and city location, directing content through a short URL or QR code geographically relevant to them, optimizing user experience. You can even set a default location to direct content to your users should their location not be listed. With an impressive 99.8% accuracy on country level, 90% on regional level, and 81% on city level, Citysplit ensures the right content is getting to both your customers and clients.

 

If you’re looking to create targeted marketing on a bigger scale, you could try Splitter’s Countrysplit, working just as Citysplit does, but by country rather than city or region, giving a wider spectrum for content. With detailed real-time analytics, Splitter enables you to store all of your important statistics in one convenient and accessible place, and allowing for integration with Google Analytics and Adobe SiteCatalyst. You can store your statistics in the web analytics software you are already using, enabling detailed click tracking, real-time reporting, and separate Splitter HQ analytics within Splitter’s interface.

 

With Premium, Pro, Basic, and Starter plans available, starting at as little as £45 per month, with campaigns, various splits, basic and detailed analytics, custom domains, and ongoing support, Splitter HQ is leading the way in intelligent marketing, so who will you be targeting? Start your free trial today.
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Originally posted 2016-08-04 19:37:35.

QR codes can be a powerful marketing tool to keep potential customers engaged. But where should you be directing your customers to? There’s a whole range of options and it all depends on exactly what you want you’re marketing campaign to achieve – Want to boost customer engagement? Send them to your most active social media platform. Advertising a sale? Take your customer straight to where they can bag a bargain.

Here are ten places you can direct your customers with a QR code: 

1. To your app – If you’re talking about your app, it’s vital to include a simple, accessible way for potential downloaders to install it instantly. Whether on a billboard or a promotional leaflet, a QR is perfect for taking customers directly to the app store page they need.

2. Social media platforms – If you’re looking to build a community and boost engagement, directing interested customers to your social media platform could be the key. Encourage users to use your QR code and be part of the conversation.

3. Online storefront – Connect your physical and digital offering with a QR code. If you have a retail outlet have QR codes around so that customers know exactly where they can browse online, especially if you have a bigger range available in your digital store.

4. Product information – Some products need more information to encourage users to make a purchase than you can fit in a finite amount of space. A QR code is an ideal way to provide those extra facts and advice.

5. Offers and promotions – If you’re advertising a sale, promotion, or an offer, a QR code can be a customer’s easy was to access exactly what you’re trying to promote.

6. Photos and videos – Some forms of advertising can be static but a QR code can help bring it to life. With links to videos or photographs, you can give your customers a new perspective on your marketing and encourage them to share across social media platforms.

7. Free downloads – Engage with your customers by offering a free download that’s valuable to them. From how to guides to white papers, content that is easily downloadable can capture an audience’s interest.

8. Instructions – Do your products or services require instructions? Provide users with a digital copy through a QR code that perfectly matches on the go lifestyles.

9. Email subscription – Businesses shouldn’t underestimate the power email marketing campaigns can have. Make it simple for interested consumers and businesses alike to leave their email and register their interest in receiving updates.

10. Feedback forms – Feedback can prove invaluable for businesses that are eager to grow. Use a QR to take your customers to a place where they can leave you direct feedback.

 

QR Code