In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.
We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.
Being able to automatically give users access to the right platform, website or marketing message based on the users context is the key in today’s marketing environment. For example, how do you target your users based on where they are located, what device they use and when in time do they activate a campaign? Context aware targeting is an easy way to increase conversions and get the right message across.
Take a look at a few more interesting insights from the survey below:
Questions or Comments?
Do you have any questions on how Splitter can help you with the challenges above? Let us know in the comments area, we would love to help you get on top of your marketing channels!
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Originally posted 2013-02-01 11:39:58.