Multi-channel marketing made easy
Marketing across multiple channels is challenging. Here is a few tips and tools that will help you optimize your multi-channel or cross-channel marketing.
What is multi-channel marketing
Multi-channel marketing (also called cross-channel marketing) is marketing using many different marketing channels to sell or promote a product.
Marketing channels may include online, mobile, print, direct mail, retail stores etc. and looking closer at online channels; websites, social media, newsletters and e-mail is the most important.
Optimize your multi-channel marketing
Multi-channel marketing is all about targeting users based on what channel they interact with your brand.
Using a tool like Splitter you can use intelligent links and QR codes that automatically shows the right content to users based on:
- Date and time
- Location or country
- Device type (pc, tablet, mobile or tv)
- Operating system (Android, iOS, Windows Phone etc.)