qr-code-ad-too-small-thumb2

You’ve decided to use a QR code in your marketing campaign. Great! Are you new to the Splitter QR code article series? Make sure to read through some of the recent blog posts in the series: how to build a perfect mobile optimized landing page, how to quickly generate a QR code and more. Today, I am focusing on some of the aspects of the advertising material itself. How to structure your QR code ad? What are they key elements for success? Let’s dive right in!

Continue reading

Originally posted 2013-06-11 12:01:31.

QR code comparison

In my previous post in this QR code series I focused on how to make an effective mobile optimized landing page for your QR code marketing campaign. Today, I would like to talk about what’s important to consider when you first set out to actually make a QR code. This is a pretty straightforward step, but marketers often skim over it too quickly and do sometimes fatal mistakes. Don’t be one of them! Avoid the obvious mistakes by following the advice below.

Continue reading

Originally posted 2013-06-03 10:44:46.

splitter-geotargeting-city

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

Continue reading

Originally posted 2013-05-23 10:13:08.

Great Landing Page Tool for QR codes

This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.

Continue reading

Originally posted 2013-05-16 08:57:53.

QR Code in the air

You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!

Continue reading

Originally posted 2013-05-07 16:06:07.

Google Analytics and Adobe SiteCatalyst Integration

We are happy to announce the launch of statistics integration with Google Analytics and Adobe SiteCatalyst.

With this new feature you can easily collect usage data from your Splitter splits in your existing analytics tool in real-time. Just past in a few credentials in Splitter and we will push all end-user requests to your analytics system for an easy centralized view and analysis in the system you already use and know. All statistics will of course still be available through your Splitter account.

Continue reading

Originally posted 2013-04-02 12:07:52.

Gary Vaynerchuck - 5 hours straight one-one Q&A

An update from last weeks South by Southwest (SXSW 2013) interactive, or spring break for geeks, as Dennis Crowley, Co-founder of Foursquare described it in his Keynote:

SXSW is were you experience the future for a couple days, then you go home and live in the present.

For the Interative part of SXSW 2013, more than 25.000 marketers, entrepreneurs, engineers and content creators participate. And because startup darlings such as Twitter and Foursquare had their first mover traction because of the tech savvy audience, SXSW is for many startups the place of which tech startups push hard to get the attention of the crowd.

Continue reading

Originally posted 2013-03-19 13:53:53.

mobile_email_consumption-thumb

By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

Continue reading

Originally posted 2013-03-11 23:21:43.

folder-collaboration

Now you can easily group your splits in folders and invite colleagues or co-workers to collaborate.

We have also made it much easier for you to share split details, like the short URL and the downloadable QR code, with a unique secure link that requires not login to view.

New Split Type: Platform Split

We are now introducing a simpler split type, to enable you to simply target your users based on device type like: PC, smartphone, tablet and/or Smart TV.

Continue reading

Originally posted 2013-02-28 14:52:48.

adwords-enhanced-campaigns-thumb

Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

Continue reading

Originally posted 2013-02-22 09:10:48.