Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.
In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.
In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.
We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.
We really want to help you get even more value out of your marketing campaigns containing QR codes. For this reason, we have crafted a checklist that you can use before putting actual QR codes on your campaign or marketing material.
We have just released another analytics feature, which enables you to get even more insights on how your campaigns are being activated by your users. Finally, you are able to track your most performing source type.
Now you can see what kind of call-to-actions are leading traffic to your Split. We track the following call-to-actions:
This post will be kept short and sweet. Since, you are probably busy struggling to keep track of all your marketing campaigns so you can succeed in business.
So I am guessing you are reading this because of any of the below:
You are sick of using Short URLs that do not promote your business
You don’t just want a bog standard URL
You have. mobile app that you are struggling to communicate
You want to target your customers based on their location
you want to target your customers based on the time and date- but not lose traffic afterwards
you want to use an intelligent URL tool that can have several destinations
You are sick to the back teeth of having to wait for IT departments to help you
You are not all that digital savvy. You don’t have the technical knowledge.
If you answered yes to even just 1 of the above, then you are in the right place. Splitter HQ was formed to provide a solution to many marketing, CRM, E -commerce department’s problems. Communication.
Digital marketing is forever growing. This means targeting customers can be difficult.
Let me put this into perspective;
You have a mobile app on IOS and Android. Straight away that I going to be 2 URLs that you need to share to communicate your app. Splitter HQ found that this put customers off and sometimes the communication was confusing or looked plain awful and messy. So… What did we do? Very simply we created a Short URL that could detect the users device and then take them to the correct App Store base don their platform. Otherwise known as the Platform split. This means you can just share 1 URL instead of several.
A a result of this we saw that marketing the app was easier, communication improved and businesses saw a better ROI.
We then found that businesses wanted to do more. Digital Marketing departments wanted to target their customers base don location. So we created a Country, Region and City Split. This means you are able to have 1 URL for several cities- which then have their own unique destination. In this instance imagine you are a hotel. You have a branch in Manchester, Leeds, Liverpool and London. You could use 1 URL for them all, but it would then split off based on the users location. Yet again what did we see.. A higher ROI, easier for marketing departments to communicate and also we provided detailed analytics so departments could see the location, time, date of the users being active.
Now this is just a few of the features we offer. There are many more, but I said I wanted to keep it short and sweet. So sign up to our FREE trial here. Have a play around, learn the benefits we can give to you and relax. We take care of all the technical stuff and make it easy for you. Crikey.. your job is hard enough!
November has been a busy month for Splitter. We were proud to be among the finalists at the recent Nordic Startup Award ceremony.
Moreover, we also recently had a pitch slot at J.Boyes Web and Intranet Conference in Århus. Attending conferences is a great way to meet potential partners and clients, build relevant networking connections and gain visibility. It’s the place where innovation, know-how and connections are freely shared. Read more about our experience in attending events.
Another day, another new feature! We’re happy to report that we’ve just released a brand new feature in our Analytics module – detailed Campaign Activations. Now you are able to get even more campaign insights – you can see user’s link activation for every hour of a day by zooming in on a specific date of your campaign.
WD-40 has quite a remarkable story. In 1953, a fledgling company called Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and de-greasers for use in the aerospace industry, in a small lab in San Diego, California.
It took them 40 attempts to get the water displacing formula worked out. The original secret formula for WD-40®—which stands for Water Displacement perfected on the 40th try—is still in use today.
Nintendo is known as the gaming company that launched an era, but it certainly didn’t start out as a success. Nintendo’s first offering, the Famicom console, had to be recalled after only a few months. Atari’s failure in the mid-1980’s left the American video game market a mess, and the Nintendo NES barely sold when it was introduced in 1985. By the end of 1986, however, two little characters named Mario and Luigi had changed the history of American gaming forever and now look.. in July Pokemon Go raised Nintendo’s value by £6 bn in 2 days!
They are just two examples of many where something has not got off to a good start but has succeeded eventually. How does this link to QR codes I hear you ask.. There has to be a purpose to using a QR code because if there isn’t users will simply not waste their time, so this is definitely a rule that cannot be broken., whether that is to potentially win something, to gain discount/exclusive offer, to gain information etc.
A good example of how to use a QR code is The National Lottery. They put QR codes on lottery tickets. After a draw you can simple scan the QR code on the ticket and it will say where you have matched the draw. Personally I think this is genius, it saves time and gives you an instant result. Not only that, it is easily usable whilst out and about.
Example of a QR code campaign being a success:
At Splitter HQ we have a customer that uses the Pro Plan. They use the QR code feature in cities around Germany. They are on lampposts, fences and in shops. The QR codes are for monthly draws to win money, some QR codes direct users to free testers/free trials and others direct them to the businesses products. On average each QR code has 3000 scans per month (Stats fro Splitter Analytics). They are hugely popular! In conclusion if you make it worthwhile, they will be a success.
Ideas for QR code Campaigns
Create a campaign whereby a user can win something, scatter the QR codes across a city/town/country
Use a QR code to direct users to weekly offers
Use a QR code for a user to see a exclusive offer
Most of all the QR code needs to offer the user something.