This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.
Originally posted 2013-05-16 08:57:53.
You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!
Originally posted 2013-05-07 16:06:07.
We are happy to announce the launch of statistics integration with Google Analytics and Adobe SiteCatalyst.
With this new feature you can easily collect usage data from your Splitter splits in your existing analytics tool in real-time. Just past in a few credentials in Splitter and we will push all end-user requests to your analytics system for an easy centralized view and analysis in the system you already use and know. All statistics will of course still be available through your Splitter account.
Originally posted 2013-04-02 12:07:52.
An update from last weeks South by Southwest (SXSW 2013) interactive, or spring break for geeks, as Dennis Crowley, Co-founder of Foursquare described it in his Keynote:
SXSW is were you experience the future for a couple days, then you go home and live in the present.
For the Interative part of SXSW 2013, more than 25.000 marketers, entrepreneurs, engineers and content creators participate. And because startup darlings such as Twitter and Foursquare had their first mover traction because of the tech savvy audience, SXSW is for many startups the place of which tech startups push hard to get the attention of the crowd.
Originally posted 2013-03-19 13:53:53.
By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.
In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.
If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.
Originally posted 2013-03-11 23:21:43.
Now you can easily group your splits in folders and invite colleagues or co-workers to collaborate.
We have also made it much easier for you to share split details, like the short URL and the downloadable QR code, with a unique secure link that requires not login to view.
New Split Type: Platform Split
We are now introducing a simpler split type, to enable you to simply target your users based on device type like: PC, smartphone, tablet and/or Smart TV.
Originally posted 2013-02-28 14:52:48.
Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.
In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.
Originally posted 2013-02-22 09:10:48.
In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.
We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.
Originally posted 2013-02-01 11:39:58.
We really want to help you get even more value out of your marketing campaigns containing QR codes. For this reason, we have crafted a checklist that you can use before putting actual QR codes on your campaign or marketing material.
Originally posted 2013-01-28 22:23:58.
We have just released another analytics feature, which enables you to get even more insights on how your campaigns are being activated by your users. Finally, you are able to track your most performing source type.
Now you can see what kind of call-to-actions are leading traffic to your Split. We track the following call-to-actions:
- Short URL
- QR code
- Custom domain
- NFC tag
Originally posted 2013-01-17 10:28:23.