Author Archives: Jakob

What to Check Before Publishing a QR Code

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This is the final post in our QR code series. If you want to check previous posts on how to plan a QR code marketing campaign, build mobile landing pages, construct QR code ads and more, head here.

In this post I’m focusing on a tedious, but really important part of every professional QR code marketing campaign. I designed this post so you can use it as a 3 part checklist each time before publishing a QR code ad. Following this steps will make sure your QR code campaign gets out as it should and you can appropriately track its performance.

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Originally posted 2013-07-26 18:16:59.

Top 4 Tips for Optimal QR Code Placement

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Have you read my previous posts in the QR code series? By now, we’ve covered the planning, creation of mobile landing pages and making of a QR code itself. Last time I promised that we’ll look more into what you have to be careful of when actually placing the QR code. Where does it make sense to put it? Avoid the ridiculous QR code placement mistakes that we all see everyday by following the tips below.

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Originally posted 2013-07-25 18:14:08.

3 Proven Tips For Publishing a Perfect QR Code Ad

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qr-code-ad-too-small-thumb2

You’ve decided to use a QR code in your marketing campaign. Great! Are you new to the Splitter QR code article series? Make sure to read through some of the recent blog posts in the series: how to build a perfect mobile optimized landing page, how to quickly generate a QR code and more. Today, I am focusing on some of the aspects of the advertising material itself. How to structure your QR code ad? What are they key elements for success? Let’s dive right in!

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Originally posted 2013-06-11 12:01:31.

How to Make a QR Code in 3 Easy Steps

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QR code comparison

In my previous post in this QR code series I focused on how to make an effective mobile optimized landing page for your QR code marketing campaign. Today, I would like to talk about what’s important to consider when you first set out to actually make a QR code. This is a pretty straightforward step, but marketers often skim over it too quickly and do sometimes fatal mistakes. Don’t be one of them! Avoid the obvious mistakes by following the advice below.

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Originally posted 2013-06-03 10:44:46.

Splitter Introduces an Easy-to-Use City and Region Level Geotargeting Tool For Marketers

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splitter-geotargeting-city

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

Build a Killer Landing Page for Your QR Code Marketing Campaign

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Great Landing Page Tool for QR codes

This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.

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Originally posted 2013-05-16 08:57:53.

How to Plan a QR Code Marketing Campaign That Doesn’t Suck

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QR Code in the air

You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!

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Originally posted 2013-05-07 16:06:07.