Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

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Originally posted 2013-02-22 09:10:48.

In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.

We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.

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Originally posted 2013-02-01 11:39:58.