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Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

Gary Vaynerchuck - 5 hours straight one-one Q&A

An update from last weeks South by Southwest (SXSW 2013) interactive, or spring break for geeks, as Dennis Crowley, Co-founder of Foursquare described it in his Keynote:

SXSW is were you experience the future for a couple days, then you go home and live in the present.

For the Interative part of SXSW 2013, more than 25.000 marketers, entrepreneurs, engineers and content creators participate. And because startup darlings such as Twitter and Foursquare had their first mover traction because of the tech savvy audience, SXSW is for many startups the place of which tech startups push hard to get the attention of the crowd.

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Originally posted 2013-03-19 13:53:53.

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By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

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Originally posted 2013-03-11 23:21:43.

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Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

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Originally posted 2013-02-22 09:10:48.

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In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.

We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.

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Originally posted 2013-02-01 11:39:58.

This post will be kept short and sweet. Since, you are probably busy struggling to keep track of all your marketing campaigns.

So I am guessing you are reading this because of any of the below:

  • You are sick of using Short URLs that do not promote your business
  • You don’t just want a bog standard URL
  • You have. mobile app that you are struggling to communicate
  • You want to target your customers based on their location
  • you want to target your customers based on the time and date- but not lose traffic afterwards
  • you want to use an intelligent URL tool that can have several destinations
  • You are sick to the back teeth of having to wait for IT departments to help you
  • You are not all that digital savvy. You don’t have the technical knowledge.

 

If you answered yes to even just 1 of the above, then you are in the right place. Splitter HQ was formed to provide a solution to many marketing, CRM, E -commerce department’s problems. Communication.

Digital marketing is forever growing. This means targeting customers can be difficult.

Let me put this into perspective;

You have a mobile app on IOS and Android. Straight away that I going to be 2 URLs that you need to share to communicate your app. Splitter HQ found that this put customers off and sometimes the communication was confusing or looked plain awful and messy. So… What did we do? Very simply we created a Short URL that could detect the users device and then take them to the correct App Store base don their platform. Otherwise known as the Platform split. This means you can just share 1 URL instead of several.

 

A a result of this we saw that marketing the app was easier, communication improved and businesses saw a better ROI.

 

We then found that businesses wanted to do more. Digital Marketing departments wanted to target their customers base don location. So we created a Country, Region and City Split. This means you are able to have 1 URL for several cities- which then have their own unique destination. In this instance imagine you are a hotel. You have a branch in Manchester, Leeds, Liverpool and London. You could use 1 URL for them all, but it would then split off based on the users location. Yet again what did we see.. A higher ROI, easier for marketing departments to communicate and also we provided detailed analytics so departments could see the location, time, date of the users being active.

 

Now this is just a few of the features we offer. There are many more, but I said I wanted to keep it short and sweet. So sign up to our FREE trial here. Have a play around, learn the benefits we can give to you and relax. We take care of all the technical stuff and make it easy for you. Crikey.. your job is hard enough!

Originally posted 2017-02-10 17:33:45.

Splitter elevates marketing strategyMillions of businesses use social media to build an online following and improve communication. Innovative business Splitter HQ is giving firms a new tool to add to their social media process – custom URLs. Using bespoke, short URLs can help boost a business’ professional image across platforms and ensure their links are instantly recognisable.

Around a third of the global population use social media platforms regularly, giving businesses an incredible opportunity to connect with customers and potential leads alike. In fact, content consumption increased by over 50% on Facebook between 2014 and 2016, highlighting just how powerful linked content can be for businesses across a range of industries.

Caitlin Williamson, Managing Director of Splitter HQ, said, “Social media has become a must for marketing teams across the country. But as digital marketing continues to rise so does the competition to get noticed and attract customers to click on their links. Using custom URLs is a simple, effective way to make sure that a brand’s identity is evident in every link. Not only does it help to project a professional image across all marketing channels but it means that avid readers and customers will automatically be able to identify content linking back to a business’ site, helping to drive traffic.”

As well as giving users an option to create custom URLS, Splitter HQ offers a range of tools that can be utilised for improving digital marketing. The key feature customers benefit from is the ability to redirect customers clicking on links based on a range of criteria, including device type, location, and time. The feature allows businesses to provide targeted, localised marketing campaigns through a single shared link. For firms with multiple locations or customer segments, it can be an invaluable tool for creating marketing links that reflect each section of their audience. With access to detailed real time analytics, the ability to create QR codes, and more, Splitter HQ can help businesses create marketing campaigns that are successful, supporting growth aims.

Originally posted 2017-04-26 12:55:30.

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If you’re looking for a simple yet highly effective tool for improving your targeted marketing, Splitter offers just that, detecting, analysing, and enriching your user data, without end-user interaction.

 

Splitter allows you to target users based on location, time, device, and platform, enabling the set-up of intelligent links through their cloud service, without any previous technical know-how or technical integration. Whether you need smart links for newsletters or websites, Splitter will create short reusable URLs, or QR codes for print and offline advertising.

Targeting in this way shortens your sales funnel, giving you only relevant content and insights, offering a greater ROI, and increasing conversion rates. Link management and advanced targeting like this is made possible with the Splitter dashboard, where you can generate, manage, and access each of your links and splits. You can add, edit, and share folders and information with other users, as well as checking in on your analytics.

With Splitter, it doesn’t matter what kind of device your customers are using, whether it’s a mobile, tablet, or laptop, nor which operating service it runs on, as it allows you to use the same URL, QR code, or NFC chip for all, automatically redirecting users to the correct app store or website, and allowing updates at any time.

 

Have you ever tried searching for CNN in an app store? There are so many apps with CNN’s name on them, but only one of those apps is officially theirs. Since CNN made use of Splitter’s Appsplit, customers have been able to locate the official CNN app so much faster and easier than ever before. CNN is just one of the big companies already onboard, along with Canon Inc Europe and Co Ro, to name just a couple more.

 

Splitter also offers Citysplit, a feature that gives you the ability to redirect users based on their region and city location, directing content through a short URL or QR code geographically relevant to them, optimizing user experience. You can even set a default location to direct content to your users should their location not be listed. With an impressive 99.8% accuracy on country level, 90% on regional level, and 81% on city level, Citysplit ensures the right content is getting to both your customers and clients.

 

If you’re looking to create targeted marketing on a bigger scale, you could try Splitter’s Countrysplit, working just as Citysplit does, but by country rather than city or region, giving a wider spectrum for content. With detailed real-time analytics, Splitter enables you to store all of your important statistics in one convenient and accessible place, and allowing for integration with Google Analytics and Adobe SiteCatalyst. You can store your statistics in the web analytics software you are already using, enabling detailed click tracking, real-time reporting, and separate Splitter HQ analytics within Splitter’s interface.

 

With Premium, Pro, Basic, and Starter plans available, starting at as little as £45 per month, with campaigns, various splits, basic and detailed analytics, custom domains, and ongoing support, Splitter HQ is leading the way in intelligent marketing, so who will you be targeting? Start your free trial today.
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Originally posted 2016-08-04 19:37:35.

 

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Social Media;

Social media can be your best tool in terms of generating an audience. The number of people using social media is rising reasonably quickly. For example, in 2010 there was 0.97 Bn people using social media. Only two years later in 2012, there was 1.4 Bn people and another two years later in 2014, there was 1.87 Bn people using social media. It is estimated that in 2016 there will be 2.22 Bn people using social media and the numbers are estimated to rise even further by 2019 to 2.72 Bn people.

Them statistics alone go to show why social media can be a businesses best tool if used properly. Not only is social media free to use but you can engage with social media users instantly. This is good news for businesses who are wanting to maximize their online presence and get more attention from a wider audience.

In the past, businesses faced the problem of reaching more people to generate more customers. It proved costly and there was very rarely quick results. However, that has all changed; With the use of social media, content sharing is now much easier.

Social media websites such as Twitter and Facebook have key features in helping you push your business in the online world and become recognized by people from different towns/cities and even countries! An example of one of their best features is the hashtag. For this you simply put a hashtag(s) in relation to what you are talking about and customers can then search this and find what they are looking for. Simple!

 

Social media positives:

* Quick to engage with customers

* Free

* Options to pay for advertising

Social Media negatives:

* Can be difficult to build a following

* Big businesses dominate social media

* Not all content will relate to customers.

 

Mobile phones and internet users;

This is another important thing for businesses in modern day as it is estimated that there is 3.79bn mobile phone users. This means you can target your customers via a mobile version of your website or an app in one of the stores (Apple App Store/Play Store). The sheer volume of mobile phone users means you have a relatively large base to attract followers. So making a customers experience of your business positive is really important. More and more businesses are beginning to exploit this gem; There has been a steady increase in businesses creating mobile apps and mobile versions of their websites. However, this can prove difficult for small businesses whether it’s due to money, knowing how to and many more reasons.

The number of internet users is also at a remarkable high of around 3.419 Billion internet users. That is almost half of the world! This means you have the potential for a huge number of online customers. However, due to the high amount of social media users, large businesses have also jumped on this. Which unfortunately means it can prove difficult for businesses to get noticed online without the need to pay for advertisement.

 

Mobile phones and internet users positives:

* Large audience

* Easy to target customers

* target users on the go

Mobile phone and internet users negatives:

* Can be hard to compete with large businesses

* Can be costly; creating a mobile version of your website is not cheap

* It can be difficult to make an impact with users.

 

I have only touched on these but you can see the impact that social media can have for your business. If you use social media right, you can massively reduce your advertising costs.

 

Splitter HQ can help businesses with social media engagement via the use of short URLs, QR codes and redirection splits. Not only does it make your business look more professional for when people start to notice what you have to offer, but it also saves your potential and/or current customers time.

You don’t need any technical knowledge in order to use Splitter HQ, we take care of the complicated bits, enabling you to create splits within minutes. Splitter HQ aims to simplify online marketing as much as possible and then put the empowerment directly into your hands. By doing this, you can directly target customers.  We can also help businesses by creating redirection splits to their app or a redirection to their website based on the customers location. The location redirection also works with countries, cities and towns.

Splitter HQ is used and trusted by some big companies like, Canon Inc but we also have plans to suit Small and large businesses that are serious about improving their social media presence. I hope you take advantage of the free trial.

You can get a free trial of Splitter HQ here

 

 

 

Originally posted 2016-07-23 18:06:17.