No matter what industry you’re in or what your business offers, a carefully planned marketing strategy is key to growing your customer base. One aspect of your plan should involve location-based marketing.

 

Why is targeted marketing important?

Targeting your potential customers based on location is hugely important to grow your customer base and boost your business sales. There are things you can do that are straightforward and easy to implement, and will pay dividends for your business in the long run. Here’s our four-step process for getting started:

  1. Monitor your sales

The first step to targeting customers based on location is doing research. If you offer different products and packages, monitor which performs best in certain countries or regions. This information can then inform any changes you make to content and the way you market to certain demographics.

  1. Localize your website

Does your website only speak to people in one location? Does it contain relevant information for customers in different countries or regions? Creating localized content is the next step in creating a great marketing campaign. You need to generate content that will be interesting and engaging for potential customers in each region or different. This could include changing the wording, using specific information about dates and locations, or changing your promotions.

  1. Concentrate on mobile

Mobile marketing is an increasingly important part of any strategy. Optimise your mobile plan to target users in different locations and you could see a boost in sales. When it comes to mobile marketing, recent research shows that over 40% of consumers feel that marketing communications they receive on mobile devices are not relevant or useful to them. With such a big market of unsatisfied customers, businesses that concentrate on their mobile marketing communications can stand out from the crowd. Targeting notifications so that they are sent at the optimum time to the optimum people is key to getting localized marketing right.

  1. Use Splitter

Splitter is the ultimate tool to accompany your localized marketing strategy. With just one simple link, you can direct customers to different webpages. It goes hand in hand with your new, updated, localised website to increase your customer base and boost your sales. You can find out more about how Splitter works by clicking here.

 

 

 

 

Originally posted 2017-03-08 16:49:38.

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If you’re looking for a simple yet highly effective tool for improving your targeted marketing, Splitter offers just that, detecting, analysing, and enriching your user data, without end-user interaction.

 

Splitter allows you to target users based on location, time, device, and platform, enabling the set-up of intelligent links through their cloud service, without any previous technical know-how or technical integration. Whether you need smart links for newsletters or websites, Splitter will create short reusable URLs, or QR codes for print and offline advertising.

Targeting in this way shortens your sales funnel, giving you only relevant content and insights, offering a greater ROI, and increasing conversion rates. Link management and advanced targeting like this is made possible with the Splitter dashboard, where you can generate, manage, and access each of your links and splits. You can add, edit, and share folders and information with other users, as well as checking in on your analytics.

With Splitter, it doesn’t matter what kind of device your customers are using, whether it’s a mobile, tablet, or laptop, nor which operating service it runs on, as it allows you to use the same URL, QR code, or NFC chip for all, automatically redirecting users to the correct app store or website, and allowing updates at any time.

 

Have you ever tried searching for CNN in an app store? There are so many apps with CNN’s name on them, but only one of those apps is officially theirs. Since CNN made use of Splitter’s Appsplit, customers have been able to locate the official CNN app so much faster and easier than ever before. CNN is just one of the big companies already onboard, along with Canon Inc Europe and Co Ro, to name just a couple more.

 

Splitter also offers Citysplit, a feature that gives you the ability to redirect users based on their region and city location, directing content through a short URL or QR code geographically relevant to them, optimizing user experience. You can even set a default location to direct content to your users should their location not be listed. With an impressive 99.8% accuracy on country level, 90% on regional level, and 81% on city level, Citysplit ensures the right content is getting to both your customers and clients.

 

If you’re looking to create targeted marketing on a bigger scale, you could try Splitter’s Countrysplit, working just as Citysplit does, but by country rather than city or region, giving a wider spectrum for content. With detailed real-time analytics, Splitter enables you to store all of your important statistics in one convenient and accessible place, and allowing for integration with Google Analytics and Adobe SiteCatalyst. You can store your statistics in the web analytics software you are already using, enabling detailed click tracking, real-time reporting, and separate Splitter HQ analytics within Splitter’s interface.

 

With Premium, Pro, Basic, and Starter plans available, starting at as little as £45 per month, with campaigns, various splits, basic and detailed analytics, custom domains, and ongoing support, Splitter HQ is leading the way in intelligent marketing, so who will you be targeting? Start your free trial today.
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Originally posted 2016-08-04 19:37:35.

Splitter HQ is used by businesses around the world. From Co-Ro in Denmark to TheSantaVideo based in the UK. Every business that uses Splitter HQ uses it for different things. During this post we will explain to you how businesses use our features and show you how we could possibly be of assistance to you.

Social Media

Many businesses use Splitter HQ for social media posts. One of our core features is our URL Shortening service. When Splitter HQ first started, this was our only product- Link Management.

Short URLsscreen-shot-2017-05-27-at-18-58-37

Portuguese betting company Bet.Pt used our Short URL’s on social media channel such as Facebook.

They could create Short URLs and monitor the URLs progress via the dedicated Analytics page. From the Analytics page Bet.Pt could see;

How many users had clicked the URL, Where they were located, What device they used, What time they clicked and What platform they were using.

Bet.Pt also found their Click-Through-Rate was improved using us compared to Bitly.

 

Advanced Targeting

 

Also we had UK based TheSantaVideo use Splitter HQ for their paid adverts on Facebook.

TheSantaVideo actually used an Advanced Targeting Short URL- Time and Date Split.

This enabled TheSantaVideo to direct their customers to a certain page for a specified duration of their choosing up until Christmas. Once Christmas had been the destination page automatically changed.

TheSantaVideo’s marketing did not lead to any dead ends. The bestscreen-shot-2017-05-27-at-18-55-07
thing is, they can use the same URL every Christmas- meaning any paid marketing does not go to waste and can be used year on year. Splitter HQ helps businesses get a better ROI on their marketing.

 

 

 

 

Splitter HQ was also used by Zenko Properties in Leeds.

This allowed them to create clean looking Short URLs and QR Codes for their properties.

Being able to customise them and track the URL/QR Codes performance helped keep it organised and realise where their customer base was.
Zenko were able to simply share the QR Code on their marketing leaflets for the property of the month.

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QR Codes

Philips used Splitter HQ for our QR Codes. The QR Codes were placed around cities for marketing purposes.

 

This allowed Philips to reach their audience easily.screen-shot-2017-05-27-at-22-57-57

Philips could track the QR Codes performance

from the Splitter HQ Analytics page. Also if the

destination address changed, they could easily

update it in real time as the QR Codes are

soft coded.

 

 

 

If you are looking for a Link Management Platform or simply looking to target your customer more directly Splitter HQ can be of assistance. We offer a FREE 28 day trial and our plans start from just £45 thereafter. If you have any enquiries please email us: Info@SplitterHQ.com

 

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Originally posted 2017-05-28 11:25:29.