By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.
In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.
If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.
To underline this trend, Nielsens recent survey found that 68% of the UK smartphone users, used their device to check email within the previous 30 days.
Numbers from US smartphone users show a similar behavioral pattern, where 75% of users use their device for email.
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With the Platform Split you can easily specify your specific landing pages by each device type; Desktop, Smartphone and Tablet – we will provide you with one link, for you to use as the call-to-action in your next email.
From now on, your each and every customer will be served in real-time with the correct landing page, based on her device type. This will leave your customers with a seamless and optimized experience for the specific device type they activate your email newsletter call-to-actions from.
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Originally posted 2013-03-11 23:21:43.