Today we launched our new detailed city analytics view. This new analytics view gives you even more detailed insights into how and where your campaigns have been activated locally.
Originally posted 2012-11-23 16:00:27.
Today we launched our new detailed city analytics view. This new analytics view gives you even more detailed insights into how and where your campaigns have been activated locally.
Originally posted 2012-11-23 16:00:27.
Many are saying QR code are dying or even dead. Yes, QR codes got off to a bad start, but so did some other ideas;
WD-40 has quite a remarkable story. In 1953, a fledgling company called Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and de-greasers for use in the aerospace industry, in a small lab in San Diego, California.
It took them 40 attempts to get the water displacing formula worked out. The original secret formula for WD-40®—which stands for Water Displacement perfected on the 40th try—is still in use today.
Nintendo is known as the gaming company that launched an era, but it certainly didn’t start out as a success. Nintendo’s first offering, the Famicom console, had to be recalled after only a few months. Atari’s failure in the mid-1980’s left the American video game market a mess, and the Nintendo NES barely sold when it was introduced in 1985. By the end of 1986, however, two little characters named Mario and Luigi had changed the history of American gaming forever and now look.. in July Pokemon Go raised Nintendo’s value by £6 bn in 2 days!
They are just two examples of many where something has not got off to a good start but has succeeded eventually. How does this link to QR codes I hear you ask.. There has to be a purpose to using a QR code because if there isn’t users will simply not waste their time, so this is definitely a rule that cannot be broken., whether that is to potentially win something, to gain discount/exclusive offer, to gain information etc.
A good example of how to use a QR code is The National Lottery. They put QR codes on lottery tickets. After a draw you can simple scan the QR code on the ticket and it will say where you have matched the draw. Personally I think this is genius, it saves time and gives you an instant result. Not only that, it is easily usable whilst out and about.
Example of a QR code campaign being a success:
At Splitter HQ we have a customer that uses the Pro Plan. They use the QR code feature in cities around Germany. They are on lampposts, fences and in shops. The QR codes are for monthly draws to win money, some QR codes direct users to free testers/free trials and others direct them to the businesses products. On average each QR code has 3000 scans per month (Stats fro Splitter Analytics). They are hugely popular! In conclusion if you make it worthwhile, they will be a success.
Ideas for QR code Campaigns
Most of all the QR code needs to offer the user something.
Originally posted 2016-10-10 11:55:29.
Splitter HQ is used by businesses around the world. From Co-Ro in Denmark to TheSantaVideo based in the UK. Every business that uses Splitter HQ uses it for different things. During this post we will explain to you how businesses use our features and show you how we could possibly be of assistance to you.
Many businesses use Splitter HQ for social media posts. One of our core features is our URL Shortening service. When Splitter HQ first started, this was our only product- Link Management.
Portuguese betting company Bet.Pt used our Short URL’s on social media channel such as Facebook.
They could create Short URLs and monitor the URLs progress via the dedicated Analytics page. From the Analytics page Bet.Pt could see;
How many users had clicked the URL, Where they were located, What device they used, What time they clicked and What platform they were using.
Bet.Pt also found their Click-Through-Rate was improved using us compared to Bitly.
Also we had UK based TheSantaVideo use Splitter HQ for their paid adverts on Facebook.
TheSantaVideo actually used an Advanced Targeting Short URL- Time and Date Split.
This enabled TheSantaVideo to direct their customers to a certain page for a specified duration of their choosing up until Christmas. Once Christmas had been the destination page automatically changed.
TheSantaVideo’s marketing did not lead to any dead ends. The best
thing is, they can use the same URL every Christmas- meaning any paid marketing does not go to waste and can be used year on year. Splitter HQ helps businesses get a better ROI on their marketing.
Splitter HQ was also used by Zenko Properties in Leeds.
This allowed them to create clean looking Short URLs and QR Codes for their properties.
Being able to customise them and track the URL/QR Codes performance helped keep it organised and realise where their customer base was.
Zenko were able to simply share the QR Code on their marketing leaflets for the property of the month.
Philips used Splitter HQ for our QR Codes. The QR Codes were placed around cities for marketing purposes.
This allowed Philips to reach their audience easily.
Philips could track the QR Codes performance
from the Splitter HQ Analytics page. Also if the
destination address changed, they could easily
update it in real time as the QR Codes are
If you are looking for a Link Management Platform or simply looking to target your customer more directly Splitter HQ can be of assistance. We offer a FREE 28 day trial and our plans start from just £45 thereafter. If you have any enquiries please email us: Info@SplitterHQ.com
Originally posted 2017-05-28 11:25:29.
QR codes can be a powerful marketing tool to keep potential customers engaged. But where should you be directing your customers to? There’s a whole range of options and it all depends on exactly what you want you’re marketing campaign to achieve – Want to boost customer engagement? Send them to your most active social media platform. Advertising a sale? Take your customer straight to where they can bag a bargain.
Here are ten places you can direct your customers with a QR code:
1. To your app – If you’re talking about your app, it’s vital to include a simple, accessible way for potential downloaders to install it instantly. Whether on a billboard or a promotional leaflet, a QR is perfect for taking customers directly to the app store page they need.
2. Social media platforms – If you’re looking to build a community and boost engagement, directing interested customers to your social media platform could be the key. Encourage users to use your QR code and be part of the conversation.
3. Online storefront – Connect your physical and digital offering with a QR code. If you have a retail outlet have QR codes around so that customers know exactly where they can browse online, especially if you have a bigger range available in your digital store.
4. Product information – Some products need more information to encourage users to make a purchase than you can fit in a finite amount of space. A QR code is an ideal way to provide those extra facts and advice.
5. Offers and promotions – If you’re advertising a sale, promotion, or an offer, a QR code can be a customer’s easy was to access exactly what you’re trying to promote.
6. Photos and videos – Some forms of advertising can be static but a QR code can help bring it to life. With links to videos or photographs, you can give your customers a new perspective on your marketing and encourage them to share across social media platforms.
7. Free downloads – Engage with your customers by offering a free download that’s valuable to them. From how to guides to white papers, content that is easily downloadable can capture an audience’s interest.
8. Instructions – Do your products or services require instructions? Provide users with a digital copy through a QR code that perfectly matches on the go lifestyles.
9. Email subscription – Businesses shouldn’t underestimate the power email marketing campaigns can have. Make it simple for interested consumers and businesses alike to leave their email and register their interest in receiving updates.
10. Feedback forms – Feedback can prove invaluable for businesses that are eager to grow. Use a QR to take your customers to a place where they can leave you direct feedback.
Originally posted 2017-05-24 13:23:28.
No matter what industry you’re in or what your business offers, a carefully planned marketing strategy is key to growing your customer base. One aspect of your plan should involve location-based marketing.
Why is targeted marketing important?
Targeting your potential customers based on location is hugely important to grow your customer base and boost your business sales. There are things you can do that are straightforward and easy to implement, and will pay dividends for your business in the long run. Here’s our four-step process for getting started:
The first step to targeting customers based on location is doing research. If you offer different products and packages, monitor which performs best in certain countries or regions. This information can then inform any changes you make to content and the way you market to certain demographics.
Does your website only speak to people in one location? Does it contain relevant information for customers in different countries or regions? Creating localized content is the next step in creating a great marketing campaign. You need to generate content that will be interesting and engaging for potential customers in each region or different. This could include changing the wording, using specific information about dates and locations, or changing your promotions.
Mobile marketing is an increasingly important part of any strategy. Optimise your mobile plan to target users in different locations and you could see a boost in sales. When it comes to mobile marketing, recent research shows that over 40% of consumers feel that marketing communications they receive on mobile devices are not relevant or useful to them. With such a big market of unsatisfied customers, businesses that concentrate on their mobile marketing communications can stand out from the crowd. Targeting notifications so that they are sent at the optimum time to the optimum people is key to getting localized marketing right.
Splitter is the ultimate tool to accompany your localized marketing strategy. With just one simple link, you can direct customers to different webpages. It goes hand in hand with your new, updated, localised website to increase your customer base and boost your sales. You can find out more about how Splitter works by clicking here.
Originally posted 2017-03-08 16:49:38.
Millions of businesses use social media to build an online following and improve communication. Innovative business Splitter HQ is giving firms a new tool to add to their social media process – custom URLs. Using bespoke, short URLs can help boost a business’ professional image across platforms and ensure their links are instantly recognisable.
Around a third of the global population use social media platforms regularly, giving businesses an incredible opportunity to connect with customers and potential leads alike. In fact, content consumption increased by over 50% on Facebook between 2014 and 2016, highlighting just how powerful linked content can be for businesses across a range of industries.
Caitlin Williamson, Managing Director of Splitter HQ, said, “Social media has become a must for marketing teams across the country. But as digital marketing continues to rise so does the competition to get noticed and attract customers to click on their links. Using custom URLs is a simple, effective way to make sure that a brand’s identity is evident in every link. Not only does it help to project a professional image across all marketing channels but it means that avid readers and customers will automatically be able to identify content linking back to a business’ site, helping to drive traffic.”
As well as giving users an option to create custom URLS, Splitter HQ offers a range of tools that can be utilised for improving digital marketing. The key feature customers benefit from is the ability to redirect customers clicking on links based on a range of criteria, including device type, location, and time. The feature allows businesses to provide targeted, localised marketing campaigns through a single shared link. For firms with multiple locations or customer segments, it can be an invaluable tool for creating marketing links that reflect each section of their audience. With access to detailed real time analytics, the ability to create QR codes, and more, Splitter HQ can help businesses create marketing campaigns that are successful, supporting growth aims.
Originally posted 2017-04-26 12:55:30.
If you’re looking for a simple yet highly effective tool for improving your targeted marketing, Splitter offers just that, detecting, analysing, and enriching your user data, without end-user interaction.
Splitter allows you to target users based on location, time, device, and platform, enabling the set-up of intelligent links through their cloud service, without any previous technical know-how or technical integration. Whether you need smart links for newsletters or websites, Splitter will create short reusable URLs, or QR codes for print and offline advertising.
Targeting in this way shortens your sales funnel, giving you only relevant content and insights, offering a greater ROI, and increasing conversion rates. Link management and advanced targeting like this is made possible with the Splitter dashboard, where you can generate, manage, and access each of your links and splits. You can add, edit, and share folders and information with other users, as well as checking in on your analytics.
With Splitter, it doesn’t matter what kind of device your customers are using, whether it’s a mobile, tablet, or laptop, nor which operating service it runs on, as it allows you to use the same URL, QR code, or NFC chip for all, automatically redirecting users to the correct app store or website, and allowing updates at any time.
Have you ever tried searching for CNN in an app store? There are so many apps with CNN’s name on them, but only one of those apps is officially theirs. Since CNN made use of Splitter’s Appsplit, customers have been able to locate the official CNN app so much faster and easier than ever before. CNN is just one of the big companies already onboard, along with Canon Inc Europe and Co Ro, to name just a couple more.
Splitter also offers Citysplit, a feature that gives you the ability to redirect users based on their region and city location, directing content through a short URL or QR code geographically relevant to them, optimizing user experience. You can even set a default location to direct content to your users should their location not be listed. With an impressive 99.8% accuracy on country level, 90% on regional level, and 81% on city level, Citysplit ensures the right content is getting to both your customers and clients.
If you’re looking to create targeted marketing on a bigger scale, you could try Splitter’s Countrysplit, working just as Citysplit does, but by country rather than city or region, giving a wider spectrum for content. With detailed real-time analytics, Splitter enables you to store all of your important statistics in one convenient and accessible place, and allowing for integration with Google Analytics and Adobe SiteCatalyst. You can store your statistics in the web analytics software you are already using, enabling detailed click tracking, real-time reporting, and separate Splitter HQ analytics within Splitter’s interface.
With Premium, Pro, Basic, and Starter plans available, starting at as little as £45 per month, with campaigns, various splits, basic and detailed analytics, custom domains, and ongoing support, Splitter HQ is leading the way in intelligent marketing, so who will you be targeting? Start your free trial today.
Originally posted 2016-08-04 19:37:35.
Mobile phones and tablets are becoming the remote controls of our daily lives. Increasingly connected devices are seen as powerful tools for new technologies as QR codes and NFC, which are deeper engaging the new generation of digitally savvy customers.
Originally posted 2012-11-06 10:00:34.
Social media can be your best tool in terms of generating an audience. The number of people using social media is rising reasonably quickly. For example, in 2010 there was 0.97 Bn people using social media. Only two years later in 2012, there was 1.4 Bn people and another two years later in 2014, there was 1.87 Bn people using social media. It is estimated that in 2016 there will be 2.22 Bn people using social media and the numbers are estimated to rise even further by 2019 to 2.72 Bn people.
Them statistics alone go to show why social media can be a businesses best tool if used properly. Not only is social media free to use but you can engage with social media users instantly. This is good news for businesses who are wanting to maximize their online presence and get more attention from a wider audience.
In the past, businesses faced the problem of reaching more people to generate more customers. It proved costly and there was very rarely quick results. However, that has all changed; With the use of social media, content sharing is now much easier.
Social media websites such as Twitter and Facebook have key features in helping you push your business in the online world and become recognized by people from different towns/cities and even countries! An example of one of their best features is the hashtag. For this you simply put a hashtag(s) in relation to what you are talking about and customers can then search this and find what they are looking for. Simple!
Social media positives:
* Quick to engage with customers
* Options to pay for advertising
Social Media negatives:
* Can be difficult to build a following
* Big businesses dominate social media
* Not all content will relate to customers.
Mobile phones and internet users;
This is another important thing for businesses in modern day as it is estimated that there is 3.79bn mobile phone users. This means you can target your customers via a mobile version of your website or an app in one of the stores (Apple App Store/Play Store). The sheer volume of mobile phone users means you have a relatively large base to attract followers. So making a customers experience of your business positive is really important. More and more businesses are beginning to exploit this gem; There has been a steady increase in businesses creating mobile apps and mobile versions of their websites. However, this can prove difficult for small businesses whether it’s due to money, knowing how to and many more reasons.
The number of internet users is also at a remarkable high of around 3.419 Billion internet users. That is almost half of the world! This means you have the potential for a huge number of online customers. However, due to the high amount of social media users, large businesses have also jumped on this. Which unfortunately means it can prove difficult for businesses to get noticed online without the need to pay for advertisement.
Mobile phones and internet users positives:
* Large audience
* Easy to target customers
* target users on the go
Mobile phone and internet users negatives:
* Can be hard to compete with large businesses
* Can be costly; creating a mobile version of your website is not cheap
* It can be difficult to make an impact with users.
I have only touched on these but you can see the impact that social media can have for your business. If you use social media right, you can massively reduce your advertising costs.
Splitter HQ can help businesses with social media engagement via the use of short URLs, QR codes and redirection splits. Not only does it make your business look more professional for when people start to notice what you have to offer, but it also saves your potential and/or current customers time.
You don’t need any technical knowledge in order to use Splitter HQ, we take care of the complicated bits, enabling you to create splits within minutes. Splitter HQ aims to simplify online marketing as much as possible and then put the empowerment directly into your hands. By doing this, you can directly target customers. We can also help businesses by creating redirection splits to their app or a redirection to their website based on the customers location. The location redirection also works with countries, cities and towns.
Splitter HQ is used and trusted by some big companies like, Canon Inc but we also have plans to suit Small and large businesses that are serious about improving their social media presence. I hope you take advantage of the free trial.
You can get a free trial of Splitter HQ here
Originally posted 2016-07-23 18:06:17.
You can walk into a shop near you, pick up a product and guess what.. It has a QR code on. There has been a myth that QR codes have died out. I beg to differ. For example, I used a QR code recently, I scanned my lottery ticket QR code and it told me my winning numbers. It saved me around 2 minutes of my time and gave me an almost instant reply.
When it comes to a QR code, it has to serve a purpose. There are many QR codes that serve little purpose. Make your QR code direct a customer to something they want to see. Something useful! You could direct them to an offer, discount voucher or maybe product information. Make the QR code save time for your customers.
Make the URL linked to the QR code short. The longer the URL the more dots there is in the QR code- which makes it difficult to scan. By using Splitter HQ you can easily shorten the link you want to direct a customer to, we will then create a clean looking QR code, which in return makes it easy to scan- Saving the customer time!
The issue with QR codes is that they can seem a chore. Think about it, your in the middle of shopping. Are you going to get your phone out to scan a QR code? Probably not. Therefore you need to entice the customer. Maybe put a line under the QR code. For instance; ‘Scan for product reviews’ or ‘Scan for offer’ make it worth the customers time. If scanning a QR code means saving money, customers will jump at the opportunity!
Finally, When the QR code is active, check on how customers are interacting with it. Splitter HQ plans offer real live analytics. So you can track how customers are using the QR code. The real live analytics feature enables you to see how many people scanned the QR code and where in the world they were, even what city they were in.
Don’t forget we offer a free trial period of 15 days. This gives you access to all the features. Give it a try. It will help your business save time whilst marketing effectively.
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Originally posted 2016-07-06 19:05:54.