Splitter Blog

Splitter is a fantastic and effective marketing tool that will help marketing teams to fully optimize the use of QR codes and manage their links.

Jakob Marovt, co-founder and marketing director of Splitter, is sharing with us THE ULTIMATE GUIDE TO A SUCCESSFUL QR CODE CAMPAIGN with this e-book. This guide will give us a comprehensive step-by-step process behind the QR code campaign and it has been favorably divided into 6 sections:

Planning your QR Code Campaign
Landing Page Preparation
QR Code Preparation
QR Code Physical Placement
QR Code Ad Tips
Final Check

This guide will help businesses, marketing departments, owners and even start-ups in finding out if implementing a QR code in their marketing strategy will be an effective tool to take. It will give a clear perspective in identifying the needs of your target customers. Even stressing that there is a need to make sure to link your QR code to a mobile friendly website because with the general use of smartphones today.

Best of all, this guide shares with us numerous essential tips and ways to fully enhance the use of the QR code. Splitter can effectively strengthen a company’s marketing strategy when properly planned and implemented. Even just by adding a simple line with the QR code that will attract a customer in scanning it, for example, “Scan now for a chance to win this car!” will definitely move the person to be curious about it and scan the QR code. On the part of the company, it is utterly important that they produce the promised Ad by making effective landing pages that are true to its word. It is very important to have customer involvement.

A successful QR code campaign is absolutely attainable if we follow through the 6-Step Guide provided by THE ULTIMATE GUIDE TO A SUCCESSFUL QR CODE CAMPAIGN. This e-book publication of Splitter gave us a detailed process and understanding of what should be done and what to expect when we choose to use the QR code as part of our marketing strategy. Splitter has extensively shown us, through this guide, the advantages of applying this intelligent marketing tool in our businesses and ads.

” For our FREE eBook about how to create a successful QR campaign, send a quick email to hello@splitterhq.com “

Originally posted 2015-02-26 13:08:20.

Splitter elevates marketing strategy with the use of QR codes. Splitter can customize to users a simple QR code and short URLs for their marketing needs. With the easy to use cloud service, Splitter definitely elevates marketing strategy and tools by setting up intelligent links and easily targeting users within minutes.

The QR code and link that Splitter provides is platform independent. This means that whether you are using a smartphone, a tablet or a laptop, the QR code will work on any device or OS. Now, isn’t that great! No need to switch to another device in order to get through another site or even the need to setup a particular platform. With Splitter’s QR code, the device and OS split will automatically redirect users based on the device they have used.

With the use of this more sophisticated marketing tool, businesses can now easily reach out to people, even to people who have no idea what QR codes are. Why? This is because QR codes are now basically seen everywhere – from magazines, print ads and gadgets. And the people who have no idea what QR codes are will be curious enough to learn about them. Soon, even they will be tech-savvy knowing what QR codes are used for. QR codes can help many people in different ways. It is a marketing tool, but most importantly, they give information. That information can range from a website, a train or bus schedule, a promo, or even a resume of a person.

So many possibilities can be done and optimized with the use of Splitter’s QR codes and customizable short URL links. By integrating the use of this sophisticated tool, network traffic will increase, so will your clients and ROI. And you will never lose traffic even if the users switch devices or platforms. Moreover, Splitter gives a detailed analytics of the user’s location, device type and platform.

What Splitter offers is a different marketing tool than what is traditionally offered to businesses or clients. As tech-savvy users are increasing so are ways of marketing a product, a site, an item or even just a schedule. By updating one’s marketing tool would be a huge advantage on your business.

Splitter elevates your marketing strategy and extends your reach to new clients, more possibilities and greater return of investments.

Originally posted 2015-02-20 12:58:11.

Understanding QR codes and how it works can be quite confusing. However, such marketing tools are very essential in our times now when everything is technologically advanced.

To make the concept simpler, we’ll go through each step on how it works.

What are QR codes?

According to PC Mag Definition, QR code is defined as,

“A two-dimensional barcode widely used for many purposes. When scanned with a mobile tagging app in a smartphone, it can cause a Web page to download with information about a product, local event or just about anything. QR codes can capture business card data or send a text message (SMS) that generates a text response. They can also be used for mobile payments. Codes are found in newspapers, magazines, brochures and store shelves, and billboard-size codes can be scanned at a distance, because the QR app uses the phone’s camera.”

These QR codes can be seen on different products such as magazines, boxes of gadgets, and even grocery items such as shampoo, toothpaste, etc. Practically anything can get a QR code. Below is a sample of a QR code, photo credit from PC Mag.

QR Code for ComputerLanguage.com URL

The scanner looks for four squares (arrows) and two alignment lines (yellow) that alternate black and white.

Ahh, now they look familiar, right? When you find these “small square pixel boxes”, they are QR codes. AND… they can carry a lot of information.

QR Codes can be comparable to a Barcode but in a more sophisticated manner since it can contain more information for a particular item, product or advertisement.

How do QR codes work?

As mentioned earlier, QR code is a more sophisticated version of a barcode. Obviously, we know how barcodes work. Barcodes are scanned with barcode readers or optical scanners to show an item’s name, price, or inventory on the POS (point of sale). A barcode can hold only a LIMITED number of information.

Now, QR codes can handle MORE INFORMATION than that. Once a QR code is scanned it can direct you to web links such as websites, schedules, résumés, or more products online. There is a need to be online when scanning the QR code. Why? Because a smartphone or a tablet is used to scan it, by taking a photo of the code.

For the code to be recognizable, you may need to download a QR code application for Apple or Android phones or tablets, so that the code may be translated when after taking a photo of it. These QR code scanners will translate the photo taken of the QR code based on the “squares and alignment lines” it has.

QR codes are essentially used as a marketing tool. It makes it accessible for companies to reach out to people, particularly those who are technologically up-to-date with the use of their devices (smartphones and tablets).

Splitter offers this marketing tool. It can definitely help in increasing the marketing ROI of a company. Splitter can generate clean short URLs and universal QR Codes. It can also detect and analyze the device you are using and direct you to the correct platform. Everything else can be customize to the needs of the client. Splitter makes targeting easy with its cloud base service.

Splitter can make a big difference in improving your marketing strategy.and increasing the conversion rates.

Originally posted 2015-02-13 15:00:04.

This is the final post in our QR code series. If you want to check previous posts on how to plan a QR code marketing campaign, build mobile landing pages, construct QR code ads and more, head here.

In this post I’m focusing on a tedious, but really important part of every professional QR code marketing campaign. I designed this post so you can use it as a 3 part checklist each time before publishing a QR code ad. Following this steps will make sure your QR code campaign gets out as it should and you can appropriately track its performance.

Continue reading →

Originally posted 2013-07-26 18:16:59.

Have you read my previous posts in the QR code series? By now, we’ve covered the planning, creation of mobile landing pages and making of a QR code itself. Last time I promised that we’ll look more into what you have to be careful of when actually placing the QR code. Where does it make sense to put it? Avoid the ridiculous QR code placement mistakes that we all see everyday by following the tips below.

Continue reading →

Originally posted 2013-07-25 18:14:08.

You’ve decided to use a QR code in your marketing campaign. Great! Are you new to the Splitter QR code article series? Make sure to read through some of the recent blog posts in the series: how to build a perfect mobile optimized landing page, how to quickly generate a QR code and more. Today, I am focusing on some of the aspects of the advertising material itself. How to structure your QR code ad? What are they key elements for success? Let’s dive right in!

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Originally posted 2013-06-11 12:01:31.

In my previous post in this QR code series I focused on how to make an effective mobile optimized landing page for your QR code marketing campaign. Today, I would like to talk about what’s important to consider when you first set out to actually make a QR code. This is a pretty straightforward step, but marketers often skim over it too quickly and do sometimes fatal mistakes. Don’t be one of them! Avoid the obvious mistakes by following the advice below.

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Originally posted 2013-06-03 10:44:46.

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.

Continue reading →

Originally posted 2013-05-16 08:57:53.

You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!

Continue reading →

Originally posted 2013-05-07 16:06:07.

A Blog About Actionable Marketing

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3 Proven Tips For Publishing a Perfect QR Code Ad

How to Make a QR Code in 3 Easy Steps

Splitter Introduces an Easy-to-Use City and Region Level Geotargeting Tool For Marketers

Build a Killer Landing Page for Your QR Code Marketing Campaign

How to Plan a QR Code Marketing Campaign That Doesn’t Suck