Splitter Blog

Many are saying QR code are dying or even dead. Yes, QR codes got off to a bad start, but so did some other ideas;

WD-40 has quite a remarkable story. In 1953, a fledgling company called Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and de-greasers for use in the aerospace industry, in a small lab in San Diego, California.

It took them 40 attempts to get the water displacing formula worked out. The original secret formula for WD-40_®—which stands for Water Displacement perfected on the 40th try—is still in use today.

Nintendo

Nintendo is known as the gaming company that launched an era, but it certainly didn’t start out as a success. Nintendo’s first offering, the Famicom console, had to be recalled after only a few months. Atari’s failure in the mid-1980’s left the American video game market a mess, and the Nintendo NES barely sold when it was introduced in 1985. By the end of 1986, however, two little characters named Mario and Luigi had changed the history of American gaming forever and now look.. in July Pokemon Go raised Nintendo’s value by £6 bn in 2 days!

They are just two examples of many where something has not got off to a good start but has succeeded eventually. How does this link to QR codes I hear you ask.. There has to be a purpose to using a QR code because if there isn’t users will simply not waste their time, so this is definitely a rule that cannot be broken., whether that is to potentially win something, to gain discount/exclusive offer, to gain information etc.

A good example of how to use a QR code is The National Lottery. They put QR codes on lottery tickets. After a draw you can simple scan the QR code on the ticket and it will say where you have matched the draw. Personally I think this is genius, it saves time and gives you an instant result. Not only that, it is easily usable whilst out and about.

Example of a QR code campaign being a success:

At Splitter HQ we have a customer that uses the Pro Plan. They use the QR code feature in cities around Germany. They are on lampposts, fences and in shops. The QR codes are for monthly draws to win money, some QR codes direct users to free testers/free trials and others direct them to the businesses products. On average each QR code has 3000 scans per month (Stats fro Splitter Analytics). They are hugely popular! In conclusion if you make it worthwhile, they will be a success.

Ideas for QR code Campaigns

Create a campaign whereby a user can win something, scatter the QR codes across a city/town/country
Use a QR code to direct users to weekly offers
Use a QR code for a user to see a exclusive offer

Most of all the QR code needs to offer the user something.

Originally posted 2016-10-10 11:55:29.

Splitter HQ is used by businesses around the world. From Co-Ro in Denmark to TheSantaVideo based in the UK. Every business that uses Splitter HQ uses it for different things. During this post we will explain to you how businesses use our features and show you how we could possibly be of assistance to you.

Social Media

Many businesses use Splitter HQ for social media posts. One of our core features is our URL Shortening service. When Splitter HQ first started, this was our only product- Link Management.

Short URLs

Portuguese betting company Bet.Pt used our Short URL’s on social media channel such as Facebook.

They could create Short URLs and monitor the URLs progress via the dedicated Analytics page. From the Analytics page Bet.Pt could see;

How many users had clicked the URL, Where they were located, What device they used, What time they clicked and What platform they were using.

Bet.Pt also found their Click-Through-Rate was improved using us compared to Bitly.

Advanced Targeting

Also we had UK based TheSantaVideo use Splitter HQ for their paid adverts on Facebook.

TheSantaVideo actually used an Advanced Targeting Short URL- Time and Date Split.

This enabled TheSantaVideo to direct their customers to a certain page for a specified duration of their choosing up until Christmas. Once Christmas had been the destination page automatically changed.

TheSantaVideo’s marketing did not lead to any dead ends. The best
thing is, they can use the same URL every Christmas- meaning any paid marketing does not go to waste and can be used year on year. Splitter HQ helps businesses get a better ROI on their marketing.

Splitter HQ was also used by Zenko Properties in Leeds.

This allowed them to create clean looking Short URLs and QR Codes for their properties.

Being able to customise them and track the URL/QR Codes performance helped keep it organised and realise where their customer base was.
Zenko were able to simply share the QR Code on their marketing leaflets for the property of the month.

QR Codes

Philips used Splitter HQ for our QR Codes. The QR Codes were placed around cities for marketing purposes.

This allowed Philips to reach their audience easily.

Philips could track the QR Codes performance

from the Splitter HQ Analytics page. Also if the

destination address changed, they could easily

update it in real time as the QR Codes are

soft coded.

If you are looking for a Link Management Platform or simply looking to target your customer more directly Splitter HQ can be of assistance. We offer a FREE 28 day trial and our plans start from just £45 thereafter. If you have any enquiries please email us: Info@SplitterHQ.com

QR codes can be a powerful marketing tool to keep potential customers engaged. But where should you be directing your customers to? There’s a whole range of options and it all depends on exactly what you want you’re marketing campaign to achieve – Want to boost customer engagement? Send them to your most active social media platform. Advertising a sale? Take your customer straight to where they can bag a bargain.

Here are ten places you can direct your customers with a QR code:

1. To your app – If you’re talking about your app, it’s vital to include a simple, accessible way for potential downloaders to install it instantly. Whether on a billboard or a promotional leaflet, a QR is perfect for taking customers directly to the app store page they need.

2. Social media platforms – If you’re looking to build a community and boost engagement, directing interested customers to your social media platform could be the key. Encourage users to use your QR code and be part of the conversation.

3. Online storefront – Connect your physical and digital offering with a QR code. If you have a retail outlet have QR codes around so that customers know exactly where they can browse online, especially if you have a bigger range available in your digital store.

4. Product information – Some products need more information to encourage users to make a purchase than you can fit in a finite amount of space. A QR code is an ideal way to provide those extra facts and advice.

5. Offers and promotions – If you’re advertising a sale, promotion, or an offer, a QR code can be a customer’s easy was to access exactly what you’re trying to promote.

6. Photos and videos – Some forms of advertising can be static but a QR code can help bring it to life. With links to videos or photographs, you can give your customers a new perspective on your marketing and encourage them to share across social media platforms.

7. Free downloads – Engage with your customers by offering a free download that’s valuable to them. From how to guides to white papers, content that is easily downloadable can capture an audience’s interest.

8. Instructions – Do your products or services require instructions? Provide users with a digital copy through a QR code that perfectly matches on the go lifestyles.

9. Email subscription – Businesses shouldn’t underestimate the power email marketing campaigns can have. Make it simple for interested consumers and businesses alike to leave their email and register their interest in receiving updates.

10. Feedback forms – Feedback can prove invaluable for businesses that are eager to grow. Use a QR to take your customers to a place where they can leave you direct feedback.

No matter what industry you’re in or what your business offers, a carefully planned marketing strategy is key to growing your customer base. One aspect of your plan should involve location-based marketing.

Why is targeted marketing important?

Targeting your potential customers based on location is hugely important to grow your customer base and boost your business sales. There are things you can do that are straightforward and easy to implement, and will pay dividends for your business in the long run. Here’s our four-step process for getting started:

Monitor your sales

The first step to targeting customers based on location is doing research. If you offer different products and packages, monitor which performs best in certain countries or regions. This information can then inform any changes you make to content and the way you market to certain demographics.

Localize your website

Does your website only speak to people in one location? Does it contain relevant information for customers in different countries or regions? Creating localized content is the next step in creating a great marketing campaign. You need to generate content that will be interesting and engaging for potential customers in each region or different. This could include changing the wording, using specific information about dates and locations, or changing your promotions.

Concentrate on mobile

Mobile marketing is an increasingly important part of any strategy. Optimise your mobile plan to target users in different locations and you could see a boost in sales. When it comes to mobile marketing, recent research shows that over 40% of consumers feel that marketing communications they receive on mobile devices are not relevant or useful to them. With such a big market of unsatisfied customers, businesses that concentrate on their mobile marketing communications can stand out from the crowd. Targeting notifications so that they are sent at the optimum time to the optimum people is key to getting localized marketing right.

Use Splitter

Splitter is the ultimate tool to accompany your localized marketing strategy. With just one simple link, you can direct customers to different webpages. It goes hand in hand with your new, updated, localised website to increase your customer base and boost your sales. You can find out more about how Splitter works by clicking here.

Originally posted 2017-03-08 16:49:38.

A Blog About Actionable Marketing

Are QR Codes dead? We think not!

Ways companies use Splitter HQ in marketing

Where should a QR code direct customers to?

How to target potential customers based on location