QR code comparison

In my previous post in this QR code series I focused on how to make an effective mobile optimized landing page for your QR code marketing campaign. Today, I would like to talk about what’s important to consider when you first set out to actually make a QR code. This is a pretty straightforward step, but marketers often skim over it too quickly and do sometimes fatal mistakes. Don’t be one of them! Avoid the obvious mistakes by following the advice below.

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Originally posted 2013-06-03 10:44:46.

splitter-geotargeting-city

Are you running marketing for a big offline business spanning many cities and geographies?

Trying to figure out all the hype about the local marketing and how your business can benefit from it? If possible, without the involvement of your slow and lazy IT department?

Well – Splitter has a solution for you! Today we are adding one of our most requested features. We call it the City Split.

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Originally posted 2013-05-23 10:13:08.

Great Landing Page Tool for QR codes

This is a follow-up post from my previous article on how to prepare and plan your QR Code Marketing Campaign. Building an effective mobile optimized landing page is one of the crucial parts of every serious QR code marketing campaign. Don’t know what I’m talking about? Follow the 3 steps below and optimize your campaign for mobile consumption today.

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Originally posted 2013-05-16 08:57:53.

QR Code in the air

You’ve seen them all, haven’t you? QR codes on billboards beside highways. QR codes on posters close to the floor so no one can really scan them. QR codes linking to Flash videos that don’t play on mobile phones. QR codes on posters deep below the ground in metro stations. Well, it doesn’t need to be like that – your QR code marketing campaign can and should (!) be driving meaningful ROI!

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Originally posted 2013-05-07 16:06:07.