Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.
In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.
Originally posted 2013-02-22 09:10:48.
In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.
We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.
Originally posted 2013-02-01 11:39:58.
We really want to help you get even more value out of your marketing campaigns containing QR codes. For this reason, we have crafted a checklist that you can use before putting actual QR codes on your campaign or marketing material.
Originally posted 2013-01-28 22:23:58.
We have just released another analytics feature, which enables you to get even more insights on how your campaigns are being activated by your users. Finally, you are able to track your most performing source type.
Now you can see what kind of call-to-actions are leading traffic to your Split. We track the following call-to-actions:
- Short URL
- QR code
- Custom domain
- NFC tag
Originally posted 2013-01-17 10:28:23.