Are You Ready for the Growth Of Smartphone and Tablet Email Consumption?

Posted on by
mobile_email_consumption-thumb

By the end of 2012 the proportion of emails opened on smartphones and tablets has reached 41% and is on a fast track to surpass desktop as the preferred platform to read email.

In one of the recent reports from Econsultancy, numbers show that in the second half of 2012 29% of users chose smartphones and 12% of users chose tablets as their preferred platform to open emails.

If we compare this with the numbers from the first half of 2012, the numbers reveal a rapid growth. Emails opened by smartphones have grown by 11,5% and tablets by 9%.

Continue reading →

Originally posted 2013-03-11 23:21:43.

Sweet New Features: Easier Management & Collaboration, New Split Type and More Analytics Insights

Posted on by
folder-collaboration

Now you can easily group your splits in folders and invite colleagues or co-workers to collaborate.

We have also made it much easier for you to share split details, like the short URL and the downloadable QR code, with a unique secure link that requires not login to view.

New Split Type: Platform Split

We are now introducing a simpler split type, to enable you to simply target your users based on device type like: PC, smartphone, tablet and/or Smart TV.

Continue reading →

Originally posted 2013-02-28 14:52:48.

AdWords Follows Splitter with Increased Focus on Context Aware Targeting

Posted on by
adwords-enhanced-campaigns-thumb

Supported by the fact that 90% of consumers move between several devices to accomplish a task (via The New Multi-screen World) Google has launched “enhanced campaigns” in AdWords following a growing trend in marketing communication and the core concept behind Splitters targeting technology. Context aware targeting is slowly but surely becoming a must for every modern marketer.

In short, AdWords enhanced campaigns enable you to target consumers based on their context like location, time of day and device type – besides the normal search terms and page content. Splitter offers similar functionality for your call-to-action based marketing.

Continue reading →

Originally posted 2013-02-22 09:10:48.

Top Marketing Challenge: The Growth of Marketing Channels & Devices

Posted on by
Small_Business_SEO_Mobile_Devices-thumb

In the IBM 2012 survey of marketing professionals worldwide, 41% named the growth of marketing channels and devices as the top challenge over the next years.

We, of course, believe that using intelligent targeting software is essential to manage this complex landscape, by empowering clear call-to-actions and managing efficient multi-channel and multi-device funnels.

Continue reading →

Originally posted 2013-02-01 11:39:58.